Klinik Estetika Cahaya is a medical-based aesthetic clinic located in South Bekasi, Indonesia. This project combines a public-facing company profile website with a private internal CRM system built within a single Next.js 14 application.
Outcome: Production
Klinik Estetika Cahaya is a medical-based aesthetic clinic located in South Bekasi, Indonesia. This project combines a public-facing company profile website with a private internal CRM system built within a single Next.js 14 application.
The main goal of the system is to unify patient acquisition (via landing page) and clinic operational management (via CRM dashboard) into one streamlined digital ecosystem.
The application is divided into two core layers:
The public-facing website is designed as a conversion-oriented informational page with the following structure:
This layer focuses on trust-building, clarity of services, and conversion into booking requests.
The CRM is restricted to admin and doctor roles and serves as the operational backbone of the clinic.
Core features include:
To ensure data integrity and system safety, the following security layers are implemented:
The system does not include:
This project demonstrates a hybrid architecture combining marketing-oriented web presence with operational CRM functionality. It is designed to improve patient acquisition flow while maintaining structured internal clinic management in a single integrated platform.